Market research firm Ambient Insight reports that over the past five years the U.S. market for pre-K through 12 self-paced e-learning products and services has increased by 16.8 percent. In 2010, the e-learning industry (healthcare, higher ed, pre K-12, nonprofits and government) totaled $18.2 billion. By 2015, this should reach $24.2 billion. The U.S. Market for Self-paced eLearning Products and Services 2010-2015 Forecast and Analysis is authored by Sam Adkins. In the report, Adkins addresses virtual schools, state budget cuts, credit recovery and online learning. He also talks about school investment in online learning. An interesting taxonomy in the report describes eight buyer segments that buy eight types of products from four types of suppliers (shown here).
By: Victor Rivero