School-to-Home Engagement: Which Communication Channels to Use?

“A complicating factor in the rollout of mobile apps and social media for communications is the existence of multiple generations within a district’s parent community including Baby Boomer, Gen X and Millennial parents. Each of these generations have had different experiences using technology for learning, work and communications and thus carry those valuations into their expectations of digital communications with their child’s school.” This, according to a report from Blackboard and Project Tomorrow, “Millennial, Gen X and Boomer Parents: Leveraging mobile-enable social media for school-to-home communication across the generations.” 

The report focuses on the role of mobile and social communications from the perspective of parents and other education guardians of different generations. Leveraging new research data collected by Project Tomorrow through their annual Speak Up Research Project, the goal with this year’s report is “to increase education leaders’ awareness of the views of key stakeholders regarding communications strategies and to stimulate new local discussions about how to best serve the needs of your entire community.”

The report includes the results of a special analysis of the views of over 20,000 parents from schools and districts throughout the U.S., as well as a set of thought-provoking questions that can be used to jumpstart new conversations about communications and engagement strategies. Learn more


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