Going beyond traditional CRM solutions, Anthology Reach helps higher education institutions with admissions, student success, retention, alumni, and advancement — allowing them to respond dynamically to each student’s unique experiences and needs at every stage of their learning journey.
Offering one central hub, the solution manages the outreach process in one place with robust communications, planning and tracking tools. Gathering deep and diverse student knowledge, the system pulls together full institutional knowledge about each constituent to inform action plans and personalized responses. It eliminates data silos across campus so institutions can thrive on collaborative, shared information and strategy building.
Key capabilities include:
– Robust personalized journeys to guide student actions and encourage behavior
– Multichannel outreach for marketing automation
– Appointment, event and travel management
– Interests and interaction tracking through dashboards
Customer feedback about Anthology Reach has been overwhelmingly positive. “Now, with Anthology Reach, we can know where the prospect is coming from, what their target is and define the different paths for the specific targets we have. This is perfectly amazing,” says Natalie Ibern, Chief Marketing Officer, Universidad Ana G. Mendez. Another: “After implementing and utilizing Anthology Reach at UT Tyler we have realized many more options to engage with prospective students and measure the effectiveness of our campaigns. We are excited about the further development and opportunities to move us forward as an institution by partnering with Anthology,” says David Barron, Associate Vice President for University Enrollment Management, The University of Texas at Tyler.
For these reasons and more, Anthology Reach earned a Cool Tool Award for “Best Enrollment & Admissions Solution” (finalist) as part of The EdTech Awards 2022 from EdTech Digest. Learn more.