Managing All Those Devices

A tech CEO on being effective in the digital transformation of education.

INTERVIEW | by Victor Rivero

With digital devices being vital for an ever-increasing number of business and educational processes, here is a company that empowers educational institutions with state-of-the-art management tools to unlock the real potential of their device fleets, keeping them healthy, secure and optimally tuned to their mission. Heading up the company is Michael Shoham, CEO, who brings with him many years of experience in business development and technology. A veteran in the global edtech industry, he’s passionate about technology, sports, music, and art—especially woodcraft and clay sculpture. Michael holds a BSc from Bar-Ilan University and an MBA from Derby University, and is a loving husband and proud father of four daughters. Here he discusses digital transformation in education from a business perspective, the main purpose of technology, advice to edtech startups, and what’s ahead.

What prompted you to originally get involved in the edtech sector?

Michael: Radix started as an IT integration company in the field of training and education and with the years shifted to software development focusing on device management solutions. We identified the digital transformation potential of the training and education vertical, with a fast-growing number of digital devices used for teaching and learning purposes, require smarter and effective teaching, management and support tools.

What mission or purpose has driven you forward in the development of your products and services?

Our mission is to redefine device management and consolidate all devices, processes and stakeholders into one easy-to-use platform.

We enable users to increase instructional and administrative effectiveness, reduce operational complexity, and save time and money, making device management smarter and more focused.

What goes into the development of an edtech product or service? key thinkers? collaborative team? lots of testing? user feedback?

Our many years of experience in technology for education made us familiar with the issue of technology in education and the difficulties to handle even minor issues during class which quickly become a big mess.

We have managed to come up with the tools that helped teachers to easily and effectively bridge the technical gap and helped the IT guys (always shorthanded) to effectively manage hundreds and thousands of devices anywhere they are – from the comfort of their own seat.

And most importantly, we listen to our customers and partners, collect insights and learn from them.

What highlights from your past inform your current approach?

Our experience taught us that even a small innovative technology company like Radix has a fair chance to make a difference and pave the road to industry giants. We just need to be aware of our customers’ needs and look to the future. Having said that, identifying a market shortcoming in time makes all the difference, we did that five times in the past six years and managed to fill the gap in a very innovative way.

What does it mean to you to be honored with the Cool Tool Award for your solutions?

It means a lot, as it reassures our position in the market and most importantly what our customers and partners tell us on a daily basis.

What is technology’s role in education?  

The main purpose of technology is to make our lives better. The same applies to technology in education; its role is to make it better by providing all stakeholders in the school ecosystem with effective instructional and administrative capabilities, enabling the creation of immersive learning experiences for the students. 

‘The main purpose of technology is to make our lives better. The same applies to technology in education…’

From your perspective, what is the state of education today? 

The growing use of edtech made education accessible more than ever.

In addition, as edtech enables the creation of immersive learning experiences, students are less required to memorize, else more to collaborate and analyze.

And finally, as technology drives the world forward, we see a bigger focus in STEM and in my opinion, English as well. 

What advice do you have for startups in the edtech sector? 

– That you must think out of the box

– Not to be afraid to dare or take risks

– Provide the best service, no matter the cost

– Be honest and fair with your partners, customers, employees, and even with your competitors.

What sort of technologies are just around the corner that catch your interest—and why those?

The growing use of edtech creates new instructional and administrative needs, thus I would look for technologies that can enable better management of new digital devices that will be widely used in the school ecosystem and would require central administration by coordinators and IT admins.

Victor Rivero is the Editor-in-Chief of EdTech Digest. Write to: [email protected]


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